Wednesday, April 23, 2008

Its a CEO video advert website introduction

In what is the first one of its kind I've ever seen, have delivered a rich media application that puts video of their CEO Dr. Dhavid Cooper on their homepage.

But in a clever twist, he walks on from the right side of the web page, introduces himself and gives a brief description of the site and the many products (The visitor has the option of replaying the video at any time). Apparently more videos are due to be put up, this time done by an actress who plays a 'virtual guide' role to introduce you to key brands they are promoting.

According to Dr Cooper
"In late December we decided it was time to figure out how to do it. It took
endless hours of research and trial and development by our brilliant creative
and technology team to come up with a process that would work on the web."

I like this and think that it shows an openness & approachability of their CEO. It also provides useful help and helps to develop trust in their prodcut. It is just one more way in which video is becoming the main media on the web.
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