Friday, April 4, 2008

Web Effectiveness Index 2008

For those who didn't catch the Financial Times this Wednesday, Bowen Craggs has produced their second annual FT Index of corporate website effectiveness. This time they have added an additional 15 companies, taking it up to 75. Take a look at the article on and further detail (plus insight) is also available from the BC/FT website. Unsuprising is the second place positon for BP (previously complimented for being open about its previous issues), more shocking is the significant drops for Total and Samsung.

The accolade for Siemens is, in my opinion, a little over the top in places:

..Multimedia home page adds lustre to very carefully thought out web estate

Although they should be commended for their use of video further into the site....But I'll leave it to you to make your mind up...

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