How not to do a video press release

I saw this today and initially thought "good, another video clip in a press release"
http://www.prweb.com/releases/Snapvine/Publisher_API/prweb841674.htm

But then I watched it and thought the following:

1. Should you really use a cafe environment? (Background noise, especially china cups are a distraction from the content)
2. Have they actually listened to this clip and the differences in volume throughout ? (It hurt my ears at one point when I was using headphones)
3. Have you tried to read the text on these screen shot exampless? (They are unreadable)

I've previously commented that it is very difficult to produce good quality video and this exemplifies the point I think.