Friday, April 25, 2008

Fake blogs

Blogs written pretenting to be someone working for a company in order to satirise them are both funny to the reader and potentially damaging to the brand.

The secret diary of Steve Jobs
This quite clearly is not the blog of the Apple CEO and is very tongue-in-cheek

However, some blogs tread that fine line between being either an absolutely awful company blog or a great parody.
For example, I'll leave you to decide if this really is the official American Airlines blog or not:

For more funny fake blogs, visit Newsgroper:
This site has lots of postings from 'supposedly' real bloggers (including Al Gore & Briney Spears)

Also take a look at my previous posting about other fake UGC content.
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