Thursday, May 29, 2008

Fake blogs are illegal

From yesterday (28th May 2008) the Consumer Protection from Unfair Trading Regulations 2008 law came into place.

This legislation is available to download from here:
http://www.oft.gov.uk/advice_and_resources/small_businesses/competing/protection

Of particular interest to those companies that set up fake blogs (e.g. for marketing & PR purposes that pretend to be someone else) should be this phrase about what is now illegal:

Falsely claiming or creating the impression that the trader is not acting for purposes relating to his/her trade, business, craft or profession, or falsely representing oneself as a consumer.
Various companies have tried this underhand activity in the past, so it finally looks like this practice (e.g. by Coke Zero) will come to an end in the UK!
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