Blogs written pretenting to be someone working for a company in order to satirise them are both funny to the reader and potentially damaging to the brand.
The secret diary of Steve Jobs
http://fakesteve.blogspot.com/
This quite clearly is not the blog of the Apple CEO and is very tongue-in-cheek
However, some blogs tread that fine line between being either an absolutely awful company blog or a great parody.
For example, I'll leave you to decide if this really is the official American Airlines blog or not:
http://aaconversation.blogspot.com/
Notes:
For more funny fake blogs, visit Newsgroper:
http://www.newsgroper.com/
This site has lots of postings from 'supposedly' real bloggers (including Al Gore & Briney Spears)
Also take a look at my previous posting about other fake UGC content.
1 comment:
The other set of fake blogs I see is press-release-bait style ones from the likes of Rocket Spanish if you search for 'rocket spanish review' you get a whole list that are from sites that mostly are not real blogs or list about 6 stories that all lead to a long copy landing page. The blogs mostly have a selection of reworded press releases. I've not tracked the variety, but the copy is sound.
Google has yet to pick up on these quick installed of wordpress on different domains that work as good back link farming. It works as good SEM but not very good for content.
I am not sure if it will hurt real blogs yet, but I will watch and see.
Post a Comment