This video from iMedia Connection gives a brief introduction into the use of Instant Messaging to reach your influencers: http://www.imediaconnection.com/content/19349.asp
Containing a demonstration of how Meebo is used to interact with this tech-savvy audience by Seth Sternberg, the CEO of Meebo, it shows messaging, video and personalisation as key functiontionality he believes creates an engaging experience.
However 3rd Partyhas yet to show how successful this medium is... so Paul Martecchini (quite rightly) suggests, marketers first need to try different messaging platforms to see what works.
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