Thursday, February 28, 2013

The Multi-Channel Consumer & Their Influences To Purchasing

A few days ago I gave a presentation at workshop at Strathclyde University's Business School on the subject of 'The Multi-Channel Consumer & Their Influences To Purchasing'.

I do expect to go into my presentation in more depth over a series of subsequent posts here, but in the meantime I thought I would share it here:




Obviously this deck does need a bit of a voice-over to explain what some things mean, but hopefully it should be of some use... Especially to those who attended.
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