The Blog of Hayden Sutherland, an eCommerce, Online Marketing and Digital Strategy consultant based in Glasgow, Scotland. These are my thoughts on how companies can take advantage of the modern interaction technologies and methods to improve communications, influence behaviour and retail online better.
Wednesday, March 4, 2009
Integrating CRM & Social Media
Vendors and enterprises are constantly searching for ways in which social networking technology can be used in a business context. The recent announcement of Salesforce.com's Service Cloud marks the start of the use of social networking used to understand customer trends to provide better customer service.
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