I've started reading the book 'Groundswell' , by Charlene Li and Josh Bernoff at Forrester, as well as several friends of mine who have found it as well.
But just how do you start a social media project within a company? Josh Bernoff's interview by Harvard Business has some great simple steps to follow to try and achieve this:
- Start small with one idea (not loads)
- Get executive buy-in
- Communicate what you are doing
- Get a quick win, quickly
- Learn from others (within company, peers, your own social network, etc.)
- Measure your success
Here's the video of the interview
