Wednesday, April 9, 2008

More on the Edelman Trust Barometer 2008

A copy of Edelman's Trust Barometer 2008 presentation has been posted online:

I agree with him that the findings are slightly confusing as to whether online sources are truly trusted or not, but that key online influencers are definately creating a growing trust.

Of particular interest are his key points:
  • Use top-down and peer-to-peer tactics in your communications strategies

  • Engage via word of mouth with influencers

  • Companies can become leaders by building their reputations and encouraging conversation.

I would also encourage companies to plan your approach beforehand, start measuring the influence of social media and then try to categorise them so that you can hopefully have a better dialogue with them.

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