game set and matchpoint

Ok, we all know that technology (and particularly the disruptive power of the Internet) has changed PR and journalism forever right?

Now PR professionals have access to a powerful new search application that identifies the most appropriate and influential reporters and bloggers for their specific story pitch.
http://www.prmatchpoint.com/matchpoint.html

MatchPoint is offering a 10 Day Free Trial to check out this innovative new way to match your press release or other pitching materials with relevant journalists and bloggers.