Tuesday, February 17, 2009

Newspaper traffic growing, not shrinking

If we keep hearing so much about the demise of the newspaper industry, how come the traffic for the top 10 US online newspapers has grown? Yes, that's right, the top 10 have had a 16% year-on-year uplift.

The trouble is people are just not buying the paper product so much these days and more recently the advertising revenues are declining (18% / $2bn drop in the USA market towards the end of 2008). So even if they could monetise this increased traffic, its worth less in ad income to them.

Uh oh!
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