Wednesday, February 4, 2009

Adverts now target YouTube audience

TV is getting more and more aware that Internet advertising is eating its lunch (Online Marketing spend is now second behind TV and now ahead of Newspaper, Radio and other main-stream media).

But you can't help but feel that recent TV adverts such as those done by T-Mobile or Cadbury's (see below) have been done as-much for their online viral capacity as for their immediate viewing impact.

Barclaycard have now gone one step further and set up a competiton for people to create their own advert, based upon the very popular (and memorable) 'waterslide' campaign.

Rather than YouTube being a Parasite, could it be that TV adverts developed for an online / multi-channel audience are the saviour of the commercial TV networks?

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