Tuesday, February 17, 2009

Internet Video Overtakes TV for 18-24

In their 'State of the Industry' research report, online video advertising company LiveRail say that US-based 18 - 24 year olds now spend more time watching internet-distributed video content than “traditional” broadcast television

Although these figures are mainly based upon their own ad-serving figures, they do predict US online advertising spend increasing by 55% in 2009 and 40% in 2010.

Stranegly I can't find any figures for similar UK-based Generation Y or millenial activity....
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