The 'TopMan Stylemail' they sent out today, claims to have "the latest trends at your fingertips". Its therefore strange that this trendy tips and product email encourages you to buy its very latest offerings, but is dated last month... 6th January 2009? Ooops!
The Blog of Hayden Sutherland, an eCommerce, Online Marketing and Digital Strategy consultant based in Glasgow, Scotland. These are my thoughts on how companies can take advantage of the modern interaction technologies and methods to improve communications, influence behaviour and retail online better.
Friday, February 6, 2009
Topman sends unfashionable email
I've previously mentioned other retailers who send out daft emails (such as Alto's confusing one back in December), so to not mention TopMan's latest email gaff wouldn't be fair...
The 'TopMan Stylemail' they sent out today, claims to have "the latest trends at your fingertips". Its therefore strange that this trendy tips and product email encourages you to buy its very latest offerings, but is dated last month... 6th January 2009? Ooops!
The 'TopMan Stylemail' they sent out today, claims to have "the latest trends at your fingertips". Its therefore strange that this trendy tips and product email encourages you to buy its very latest offerings, but is dated last month... 6th January 2009? Ooops!
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