Those who are not from these shores ("what shores?" I hear you ask, "a pint please" is my reply), will not have seen the flash-mob-dancers of the T-Mobile TV advert that is costing the mobile telco a fortune right now.
If you haven't seen it (or if T-Mobile haven't already copied the format to another country), take a look here:
http://uk.youtube.com/watch?v=VQ3d3KigPQM
So? What makes this campaign so interesting? Well its getting a lot of very positive mentions online, e.g. on Twitter:
http://search.twitter.com/search?q=t-mobile+advert
There's even a YouTube tutorial video of how to do the dance:
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